1) those who can raise the most money, and
2) those who can promise the most with their bare faces hanging out.
The current political environment discourages candidates who are genuinely bold, innovative and who have real leadership skills. This is not just true for the presidency, it is true for most elective offices. Once in a great while a reasonably good leader manages to sneak through in spite of everything, but because no good deed goes unpunished such leaders are invariably crucified by the press and are usually hounded from office based on manufactured scandals.—Internet poster FYI Again still touching upon voter apathy and ignorance in the United States (and may I add Canada)